To reflect the new direction Elvis' career was intended to take, Finkel thought of director Steve Binder. He assured Finkel he was ready to produce a new material, different to anything he had previously made, while he remarked his lack of interest in Parker's opinion. Finkel received Parker's approval upon agreeing to his exigences: the show was to be centered only in Elvis, while enough material for a soundtrack album and a Christmas single was to be recorded. Finkel was then able to persuade Singer, NBC and Parker to alter the original concept of the show. He felt it was another scheme by Parker, and was angered by the concept of singing Christmas carols on national television. His opinion started to change after he began talks with the special's producer, Bob Finkel. The US$1,250,000 package included the financing of a motion picture (for US$850,000), its soundtrack (for US$25,000), the television special (US$250,000) and US$125,000 reserved for the costs related to a re-run. The special was included in the frame of the features 'Singer Presents.', sponsored by the Singer Corporation.Įlvis' initial reaction to the special was negative. Parker proposed Sarnoff a deal regarding a Christmas television special. In October 1967, Elvis Presley's manager, Colonel Tom Parker approached West Coast vice president of the National Broadcasting Company, Tom Sarnoff.
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